It always inspires me to see how enthusiastic Americans are about causes. We joined hundreds of pink clad people in the early hours (we arrived at 7 AM — that’s early, even for us!) of Saturday morning to walk through Atlanta’s Atlantic Station in support of the fight against breast cancer for the Susan G. Komen Race for the Cure.
Racers wore signs on their back with the name of the person they were celebrating, or remembering. And everyone cheered when survivors raced by. Volunteers hugged them, and gave them flowers.
At the finish line, racers were greeted with a carnival of freebies — from decorate-your-own-cookie for kids, to instant rice. And there were vendors, too — Pfizer and Kaiser Permanente had colorful tents offering information about their cancer programs.
To me, that was the one downer of the day. These companies make money off cancer treatments. I hope, as event sponsors, they’re trying to help survivors, and find a cure — not just new patients.
Reverse Culture Shock 
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