If Kraft succeeds in buying Cadbury, I hope the US conglomerate keeps the UK company’s recipes intact. While living in the UK, I often heard complaints from Brits about American chocolate.
One even told me that a Hershey’s kiss tasted “like sick” (i.e. vomit). I gave her an incredibly nationalistic response about where she could put that kiss.
But she wasn’t alone. Several of my American friends preferred Cadbury’s chocolate to its American counterpart. I almost always purchased assorted Cadbury chocolates as gifts in the duty free shops at Heathrow on my way back to the US.
They tend to feature richer chocolate than you generally find here in the US. So I suppose Cadbury is justified in holding out for more money.
Reverse Culture Shock 