When the World Cup began, I was impressed by how many bars here in Atlanta planned to show the matches. Big signs promising drink specials and multiple television screens popped up outside several neighborhood establishments. But that was before I realized that very few people would patronize them.
A few bars here attract crowds on weekends, I have heard. But the masses of diehard hard fans who would go to pubs in London to watch the World Cup during the week, even at unsociable hours, don’t seem to be present here in Atlanta.
Maybe people are recording the matches, and watching them later in the comfort of their own homes. Or maybe they’re content to get live scores from their handheld devices.
But I feel for the bars who decided to open early, and offer breakfast specials to entice the legions of World Cup fans who don’t seem to be here.